For Immediate Release:

Los Angeles, Ca., January 6, 2012 --The Basketball Channel and the NBRPA presents Bridging The Gap @ NBA All Star Weekend 2012

Who: Former, current and future NBA Players and NBA Legends

What: Connecting former and current NBA Players and reconnecting NBA Legends with fans, friends and former teammates via Digital Technology and Social Media.

Where: Walt Disney Swan Resort
1200 Epcot Resorts Blvd
Lake Buena Vista, FL 32830 

When: February 23-26, 2012

Why: Isn’t it about time?

Featuring daily interviews, podcasts, webcasts and chats with NBA Players and Legends from the NBRPA Legends Lounge and NBRPA All Star Weekend events.

The Basketball Channel will provide exclusive live streaming and pre-recorded coverage from the following events:

All Star Legends Lounge

The All-Star Lounge is the hub for all NBA Retired Players attending All-Star Weekend. Whether needing event information, picking up tickets or simply spending time with other NBA Retired Players the Lounge is where it all happens.

Welcome Reception & Hardwood Pioneers Round Table

The NBRPA will host an exclusive one-hour reception for NBRPA members, their spouses, select sponsors and VIP guests. This reception is an ideal opportunity for sponsors and partners to connect in an intimate setting. The evening will continue with an integrated fan reception and conclude with a historic thought provoking round table discussion with some of the most influential African American pioneers in the game of basketball. The evening will be a unique and fitting tribute to Black History Month. Each NBRPA member attending All-Star Weekend will attend this event. It is the official NBRPA launch event of NBA All Star Weekend.

All-Star Strike 300 Bowling Event

The NBRPA will kick off the 2012 All-Star Weekend on February 23rd with the All-Star Strike 300 Bowling Challenge co-hosted by NBA Legends, Women Standing Tall and invited NBA All-Stars and Rookies including Chris Paul, Paul Pierce, Rajon Rondo, Kyrie Irving and Kemba Walker. NBA Legends will team up with current NBA Stars and other celebrities in an evening of bowling, cocktails and cuisine benefiting worthy charitable causes.

Legends Ladies Brunch

The NBRPA and Wells Fargo Advisors will hold an exclusive event for the wives, significant others and family members of NBRPA members. This exclusive event is the inaugural Legends Ladies Brunch. The Legends Ladies Brunch offers an educational platform for the attendees. The event will include a special guest speaker and an educational discussion by Susan Inwood of Wells Fargo Advisors.

Community event at local Orlando High School

The NBRPA will pay tribute to Black History Month by creating a day of education and reflection. The Legends will spend time in the community bringing awareness to the founding African American members of the NBA from players to coaches to general managers.

 For more information visit, like us on Facebook or follow us on Twitter @TheBasketballCh

Email [email protected] or call 310.365.1865